Mailpost Business Franchise Opportunities

Mobile carwash businesses must cluster their customers close together due to the high cost of fuel. When a mobile carwash business is driving around it is not making money however, when it is parked in a parking lot washing lots of cars in a row it is making the maximum and most efficient use of its resources and therefore creating profits for the company. Do you own a mobile carwash service or a mobile auto detailing service?

What ways of marketing have you found the most effective? Most mobile carwash owners when asked this question state in surveys that most of their business comes from referrals or word-of-mouth advertising. Yes, I know this to be true and yet I also realize that you must get customers first in order to generate the most amount of word-of-mouth advertising. The best way to get new customers to get this synergy going is to use direct mail or direct-mail marketing coupon packages.

It makes sense to send out direct-mail marketing coupon packages and 2 for 1 offers and $20 exterior hand wax coupons to attract new clientele. I recommend sending out direct-mail marketing coupon packages to all those customers within a 10-mile radius of your clustered routes. I also recommend that you send these out at least two times per year. Please consider all this in 2006.

Mailpost Leadership

Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out their resumes to Corporations where they are interested in applying too right? Sure, also solo-professionals, consultants, small business people and even contractors also mail our coupons for free estimates, consultations and introductory offers to get jobs also.

Well what if you used this technique to get a job using direct mail marketing coupon packages? Sounds funny right? Well if you think about it; it isn’t really as we know politicians tell us of their credentials in these direct mail marketing pieces and some innovative people have used them to get dates and meet the perfect mate.

So does direct mail marketing to get a job work? Indeed, it has for many and it was tried by a ground of students looking to get hired in Silicon Valley and each one got a job right out of school at a 15% higher salary than the graduating class averages. Pretty cool right?

Yes, and because it is not done very much if these direct mail marketing packages are sent out to the higher end neighborhoods, many of those people own businesses right? Makes a lot of sense and apparently in the case test study it had worked for some students who tried it. Just a thought.

Mailpost Organisation

There are times when we need not to understand completely ‘how things work’ we just need to know the tasks they do. Like email delivery assurance system, it is not that necessary for you to fully understand how it works as long as you are aware that it can help in the online business you have. I’m afraid that still most email marketers fail to see the entire picture of online marketing. Though online promotion requires little time, several considerations should be taken into account in order to optimize this type of marketing strategy. It’s not enough to just send a newsletter or a promotion to your clients and prospects. Neither is it enough to just place anything you would want your readers to see whenever they open your email. You have to make sure that your emails are reaching the inbox and that readers are getting what they have opted in.

An email delivery assurance system suggests an improved email delivery. Well, your emails encounter a lot of obstacles which you might not be aware of. Due to heightened unsolicited commercial emails, commonly known as spam (spam are emails that have salacious contents or those that suggest violence), mail administrators and major ISP’s adopt several metrics to minimize if not totally eradicate the negative effect of spam. These ISP’s and mail administrators procure several blacklists and spam filters. Blacklists are list of known spammers and maintained by people who take effort to compile spam reports. Unfortunately not all spam reports are genuine; some users tend to report emails as spam because of the cluttering messages on their inbox or they just forgot that they have signed up for newsletters/updates. You need to know that when your domain gets on blacklists your emails get block.

The problem doesn’t end here. Another thing that hampers email delivery is spam/content filters. You might have a clean reputation, in that your domain is not on the blacklists, but still experiencing blocked email (the primary indicator of blocked emails is low-response rate from your clients). This problem is likely due to the fact that your message doesn’t land on inbox but on bulk/trash folders. Spam filters do vary in detecting spam but generally they check on the subject line, header and content of the message for words that are spammy. Once sufficient spammy words are generated your message will be flagged as spam. In addition, bear in mind that spam filters can be configured by the users. They can increase the security level, alter the whitelist and blacklist databases and a lot more.

You might be feeling discouraged because of the low ROI you are experiencing or you keep wondering if your emails are reaching your prospects’ inbox. I believe it’s time to drop those discouragements and wonderings and replace them with certainty. You can get assured of email delivery through an email delivery assurance system. I suggest you to have one.

Peter Kritas Mailpost

Recently a postal worker has been jailed for being found to have kept a large amount of parcels, letters and other items they were meant to deliver for themselves. The worker has now been jailed and the slew of packages found at their home is now being looked into to see if they can be returned or delivered to their intended destination.

This is a major blow for people looking to send parcels as it will no doubt make them question the security and trustworthiness of the postal service. Other issues such as mail strikes and other delays have also contributed to many people choosing to use alternative services instead. These alternatives have been avoided in the past due to their high prices and were often aimed more at businesses than individuals.

Couriers and other dedicated parcel delivery firms have become a popular choice as their costs are now much more accessible for even the smallest of deliveries and they have many other service features that can help make sending a parcel a much easier and reassuring process, even for shipments going overseas.

Couriers are not only able to send your parcels more quickly but they also have many convenient features such as collecting the parcel from you instead of waiting in line at the post office which many people working don’t have the time to do.

Once your parcel has been collected from you that isn’t the last you’ve heard of it either, many parcel delivery firms are available that can provide you with up to the minute updates that can tell you exactly where your parcel is whether it is at a sorting office or onboard a flight to its destination. This system is achieved by a barcode being scanned on the parcel at key points during the delivery process to provide an update on the parcel’s location.

With these service features as standard rather than having to pay extra you won’t have to worry about the costs requiring additional payments like you may have to with the regular mail service. When you have a parcel to send whether it is in another town or another country you should make sure to send them via a service you can trust and get the best performance for your money.

Mailpost Peter Kritas

Are you looking for a way to spice up your marketing campaign and bring in more business, but you can’t figure out what it is? Have you spent hours upon hours working on AdWords and optimizing your website, but you just don’t have the clientèle you were hoping for? Maybe it’s time to take your advertising efforts offline and step out into the wide world of direct mail marketing.

What is direct mail marketing? Do you remember the last time that you walked down to your mailbox and pulled out a cute little postcard from some business or another? That company was taking part in a direct mail marketing campaign by sending postcards advertising their business and services to their clientèle.

Why should you take part in a direct mail marketing campaign? Direct mail marketing is fresh. It’s fun. It’s different (which, after months upon months of agonizing over keywords and landing pages you should be more than ready for). Most importantly, it’s advertising that gets noticed.

Of course, direct mail marketing only works when you know the secrets of the game. Ineffective direct mailing can cost you precious marketing dollars and not yield any results. Effective mail marketing, on the other hand, opens up a new set of clientèle. It allows you to focus your marketing efforts on your particular demographic area if your business has an office or other physical location that customers and clientèle could visit. Most importantly, it brings your business out into the public eye!

The most important thing you need to know before you launch a direct mail marketing campaign is that in this case more is definitely not less.The longer you run your marketing campaign the more effective it is going to be. Repetition, the continued presence of your mailings in your customers’ mailboxes, is what is going to capture their attention.

The first month of your campaign your customers are probably going to glance at your mailing, then toss it in the trash. After seeing your mailings month after month, on the other hand, they’re going to remember your name (even if they forget everything else). A good direct mail marketing campaign should run for at least twelve months; most advisors will encourage you to go eighteen or twenty-four.

Don’t miss an opportunity to plug your business, but don’t go overboard either. You want your direct mail marketing campaign to put a fresh face on your business, not send it into the ground. Make sure your mailings clearly explain the services you offer, and include information about any sales or promotional activities that you are sponsoring. Direct mailings are a great way to send out coupons as well-and there’s no better way to drum up business than to save your customers money!

The ability to track the success of your direct mail marketing campaign is another benefit of offering coupons in your mailings. Direct mail marketing will always help to advance your business, but that doesn’t mean that you’re going to get it right the first time. Continued tweaking of your mailings and continuously updating both your mailing list and the information you send out are necessary evils associated with direct mail marketing; however, if you are willing to invest the time and effort to make your marketing campaign top-of-the-line you’ll be enjoying a boost in profit and clientèle in no time.

Mailpost

GreenDimes is a membership service that removes your home address from dozens of junk mail lists for you. The service stops:

-Junk mail from arriving at your home by removing your name and address from dozens of mass marketing mail campaigns.

-Unwanted catalogs from arriving in your mailbox.

-Mailings addressed to resident, owner or occupant.

-Reduces many of the credit card, insurance, and sweepstakes offers.

-Reduces coupons mailers, retail catalogs, and solicitations from arriving in your mailbox.

This junk mail elimination system also provides its members with pre-printed post cards that can be mailed to those marketers who require a signature to remove you from their address book. However, this service does not stop or reduce offers you receive from companies you already have an existing relationship with (such as a credit card or insurance or monthly bills) nor does it stop the mailing of items like alumni information, magazine subscriptions, bank or brokerage statements or membership organizations.

What are the advantages to using this product to filter your junk mail? Here are just a few:

You will save your own valuable time both from not having to sort through your junk mail and real mail as well as from not having to spend time removing yourself from these mass marketing campaigns.
GreenDimes has access to contact information that may be difficult or time consuming for you to obtain so that you can remove yourself from the mailing list. Why not let them do all the work?
Identity theft due to “dumpster diving” is a popular method of obtaining information. The information you throw away without a second glance becomes exactly the information that is so very valuable to identity thieves. In a few short minutes, the pre approved credit card offer is completed, the return address is filled in, and a total stranger now has a credit card in your name.
By using this service you also protect yourself from the consequences of identity theft. You save not only your credit rating, but valuable time, energy, money and resources correcting the mistakes made on your credit record as well as dealing with credit lenders.
It is more effective than a paper shredder. All too often I see both friends and family members not take the time to shred their junk mail unthinkingly, or maybe even thinking it will never “happen to them.”
By using this service you are eliminating trash as well as helping the environment. Waste is reduced and for every membership obtained, GreenDimes, with their partners, plant 10 trees. For every catalog they remove from your mailing list they plant one tree.

This company began in 2006 and since that time they have stopped 3 million pounds of junk mail and over 500,000 catalogs from being delivered to their members. Over one millions trees have been planted or saved by their service and partners. With over 195,000 residential members the service is growing in popularity and success. It has been featured on the “Ellen” show, in the New York Times, Fox News, and Business Week. A reported decrease of 90% of unwanted junk mail has been applauded by their members.

With two levels of service going green is easy and you can keep some of your own “green.” One service product is “FREE ME” which provides a one year membership to GreenDimes for $20.00. The Free Me membership removes your address from mass mailings, eliminates unwanted catalogs, monitors your account monthly to assist you from being added to any additional lists, and also plants ten trees on your behalf.

You may also purchase the “GREEN ME” membership. This level of service is designed to help you go green in several areas of your life. A one year membership is $36.00 and with it comes your FREE ME membership, a reusable tote bag, a GreenDimes American Apparel T-shirt, two energy saving light bulbs, and a children’s book, “Little Critter: It’s Earth Day,” so you can start teaching your children about being green.

Gift memberships are also available. Free Me service gifts will be delivered via email message indicating the free gift and the Green Me gift will be delivered either via email or for an extra $6.00 you can have the package mailed to their address.

Members see a dramatic decrease in junk mail deliveries in approximately 3 months, because much of the junk mail received is preprinted and prepared for mailing months in advance. Three non-profit partners are involved in the planting of the trees: American Forests, Sustainable Harvest International, and Trees for the Future. The tree planting programs are conducted in the U.S., Central America, India, Haiti, and Senegal.

Payments for the membership are made via credit card. Each membership covers one residential address only. If you want to make a difference as well as do something good for yourself and your family this is a one of a kind opportunity. Not only can you save yourself from unwanted junk mail; but you can also have an efficient method of protecting yourself from the ever growing danger of identity theft due to junk mail. You also receive the additional benefit of helping to protect the environment, through the reduction of waste and the planting of trees. It doesn’t matter if your goals are selfish or environmental, GreenDimes provides you with a unique opportunity to accomplish much, saving you time, you and your family from identity theft and protecting the environment.

Mailpost direct marketing

Here are some tips to help your mail order business be successful.

1. How do you develop a personal relationship with your customers?

Successful mail order firms make every effort to personalize their mail!

2. What inspires people to buy by mail?

Convenience and saving of time it would take to make a personal trip. Avoidance of rush hour crowds. Many find it fun to buy through the mail.. Many prefer to buy personal items, such as certain kinds of books, by mail. Exclusiveness of many mail order products.

3. How do you begin with a mail order business?

Check at the post office to obtain information on various permits and fees for bulk mailing and all the other services which will fit in with your operations. You need very little capital to begin. The main thing is to use impressive printed letterheads and envelopes. Test before you splurge. Start with just a few classified ads, then build your programs from there.

4. Why are most mail order ads losing money?

The product, the price, the media used, the timing of the ad and the right prospect are all critical factors. Proper items must be selected, those that will readily sell by mail. The price must be especially attractive. Ads must be simple and easy to understand; attention producing with strong eye-arresting leads. They must convince customers and make it easy for them to order. All these ingredients need to be present to get good response.

5. What moves well in mail order?

Good novelty merchandise and scarce items. Books of interest to a large audience. Certain Multi-level marketing plans are good planswith good, reasonably priced products as a base. However, there are a great deal more poor, worthless, MLM programs floating around than there are good ones so one must be very cautious in choosing this kind of operation.

6. What make customers come back again and again?

The right product with orders handled carefully and quickly. Satisfied customers always come back, even via mail.

7. What limits the mail order business?

There is no limit to the mailorder business if you are willing to learn and expand. A real good hot item, even at a high cost can be a real winner. Don’t let your programs just sit idle. Test… Test and more tests. Keep on the top of all your activities and follow through.

8. After you have been in the business a short time what can you use to build confidence?

You can accumulate testimonials from you customers and use them in your ads to build customer confidence.

9. What one mistake costs the mailorder operator a lot of money?

It is a waste of money to present established items that people can get most anywhere.

10. What are the 13 most powerful words for your ads?

Free, Rush, Limited, Guaranteed, Save, Sale, New, Get, Look, Money-making, Profits, Act, Now!

11. How do you get income coming from every direction?

After you have built up your programs (Sale of merchandise, books, publication, MLM, or whatever) and have a good customer list, rent or sell the names. Offer big mails for SASE to build up and expand your name list. Mail circulars of others, for a fee or commission, with your own Big Mails.

12. What should you know about catalog deals?

Stay away from catalog deals until you can check them out with simple tests that prove them profitable.

13. How do you realize your dreams to be a success in the mail order business?

Keep your mind open for new ideas and don’t give up. Don’t throw away your dreams because of only a few failures. Proceed carefully; watch out for fraud and fast buck artists. Hang in there and you can become a great success!

14. What is one of the most common questions asked by the would-be customer of most any money-making, how-to, self-improvement, mailorder, idea, or success publication?

What can it do for me! With the millions of books on the market it is an difficult question, to be sure. It’s certainly much easier to expound on the advantages of one book over another “because it has more pages” or “It has a more expensive cover”. But those are not the answers. The foundation of knowledge is learning and the best way to learn is to simplify everything possible. Eliminate all the useless non-essentials so the reader is not overburdened with worthless detail and let them know through proper advertising what your publication or book can do for them!

15. What are a person’s two main alternatives for success or failure?

As chaotic conditions increase in this mad money world they can crawl in the corner and let the world pass them by, or learn new methods required to format their future wealth! Waiting for the day when they will have everything they need will never come without know-how!

16. Whether you are in “Big Business” or just working from your “Kitchen Table”, what secrets must you apply in order to find riches?

Wealth will not materialize until you take action and generate the force needed to start the wealth-building process. Most people are just not oriented to do anything about gaining new wealth, while others believe it would take too much of their time and money to follow through a project to completion. They don’t realize that knowledge is power and wealth favors the trained mind. This leaves the market place wide open for those who apply the proper ideas and methods. The ones who discover the ways to exploit the future. You must move ahead of the times, extend your knowledge and open up new avenues of personal growth! Expand your horizons!

17. Who to contact pertaining to any questions about the mail service?

Your local Postmaster or the Consumer Advocate, U.S. Postal Service, Washington DC 20260-6320, Phone (202) 245-4514.

18. If you suspect Misrepresentation, Mail Fraud or want to stop sexually oriented mail, who do your contact?

Your local Postmaster, or Chief Postal Inspector, U.S. Postal Service, Room 3517, Washington, DC 20260-2100, Phone (202) 245-5445.

19. Where to get help from problems or questions about unordered products or non-delivery?

Consumer Inquiries, Federal Trade Commission, Washington, DC 20580, Phone (202) 523-3598.

20. From whom can you get the most general mail order questions answered?

The local Consumer Protection Agency, or the Direct Mail Marketing Association located at 6 East 43rd. St., New York, NY 10017, Phone (212) 689-4977.

21. Why do a great percentage of persons fail in mail order?

Mail order is a complex business. Every phase must be analyzed and tested. The right products must be selected, the correct type of ads placed in the proper media and 1,001 other details attended to constantly. The mailorder enthusiast is led to believe they can be an overnight success with very little work. When they find this is not the case they drop out before giving themselves a chance to learn the right methods.

22. What is the “Inner Circle” of mail order?

A Mailorder House is commonly defined as “An establishment conducting business by Mail”. A Mailorder Dealer is simply one who sells by mail. The circle of mail order relates to the thousands of mailorder dealers operating throughout the country. The “Inner Circle of Mail Order” refers to those successful professionals who have “climbed to the top” in the mail order field by long, hard work, study, knowledge and persistence.

23. How do you get in the “Inner Circle of Mailorder”?

As you learn and progress in the many and varied phases of mailorder business methods, you will set various goals. You must continuously change plans and programs to attain these goals. Unless you are one of those fortunate few who hit it “lucky” overnight with some special program, product, or gimmick, the best way to arrive at Ultimate success in mailorder is to “Dive” right into the “outer fringes of the Inner Circle” and start “climbing”. When your successes overtake and offset your failures, as you work your way up to the “Hub of the Wheel”, you will have finally reached the Ultimate height in Mailorder… The Inner Circle!

24. Where to Start in Mailorder?

The best way to start is to work with those who are already there. Obtain several small mailorder trade magazines. Get one page ad sheets and various circulars. You can spend a small amount on BIG MAILS and be flooded with magazines, adsheets, circulars, etc. with thousands of different offers and potential opportunities. For a dollar or two you can get listed in these various media as wanting offers and “be assured”, you will get your money’s worth!

25. What is one of the most valuable assets for the mailorder beginner?

“Junk Mail”. As you receive information and various packets, analyze the offers and send for full information on the ones that appeal to you. File and keep all the information you receive by the kind of program or plan, and we don’t mean to put them in “File 13″. None of this “Junk Mail” is Junk; there is no such word in the vocabulary of mail order dealers. It is one of their most valuable assets, if properly analyzed, filed and used intelligently.

26. What must you do as your files accumulate, in order to succeed?

Don’t just send off for the many deals, then wait until you accumulate a room full of files. Time is money. You can handle only a small percent of the programs available, so right away, jump in and “lightly” test several of the programs that interest you. Spend only a minimum on each plan or program, until your tests prove out, then hit the winners hard and fast!

27. Some great money-makers to include in your mailorder business?

Printing and publishing… publish your own mailorder books and manuals. Manufacture your own product in your garage or basement. Purchase your product direct from factories at distributors cost. Get involved in the sale of the thousands of How-To books and programs available. Make up unique How-to-reports, stories, etc., in cartoon form. Write valuable promotion deals for the millions of merchants and retailers… put it on tape. Sell or lease your name lists. Make up your own commission circular programs and adsheets. Offer big mail… Mail others commission circulars with your own mailings. i.e. Do everything possible through the mail that is legal until you find the right programs to make your million.

28. How to stay ahead of the game?

You must constantly keep up with what other dealers are doing! Check out the successful programs and build your own around them. Give constant attention to your ideas. Write them down and act on the good ones. Find new products, develop “solid” plans around them and test them in the market place.

29. How to double your earnings in mailorder?

Begin by running one or two ads in several different mailorder publications. When orders begin coming in take a full 50% of the profits and invest them in more advertising. You must continue to expand your advertising in order to double your income.

30. What is another method to double your income?

Multiply the number of products or services. If you are offering the right products and advertise in the right media you can be greatly surprised by the results. Continuous investment of profits for advertising and new items that generate orders are the secret if you wish to succeed in any business and mailorder is certainly no exception.

31. How do you get set up as a Co-publisher?

You place your ad in a trade magazine or adsheet that is “Co-Publishable”. Send your ad and remittance to the Co-Publisher who will forward the same, along with 50% of your payment to the Prime Publisher. Your ad will appear in the next issue and the publisher will send you full details on becoming a Co-Publisher.

32. What are the usual benefits of Co-publishing?

As a Co-Publisher, you generally get your future ads placed at one-half the published rates; 50% on commission ads you obtain; 50% for subscriptions received; 50% on products advertised in the publications which are to be ordered through you, the Co-Publishers, and receive 20 to 100 or so publications for your own mailings. You simply stamp your name and address as Co-Publisher and mail them out! If the ads don’t pull, you may still come out ahead from orders which come to you as the Co-Publisher. When you receive orders, retain 50% (or whatever amount is the agreed commission) and forward the balance with the order, to the Prime Publisher… He will take it from there… It’s that simple. Your own ads, of course, get full circulation based on the total published and distributed.

33. How you can control the number of orders you get as a Co-Publisher?

The number of orders you receive will depend on who you mail them to. If you mail to other Co-publishers, orders obtained will usually be for small one inch ads. They will reserve expenditures for large ads, until they become Co-Publishers of the publication themselves, thus getting their advertising at one-half rates! If your mailings are directed to mailorder beginners, opportunity seekers, or direct to the consumer, orders you receive will probably be for books or products offered under “Order From Co-Publisher” ads.

34. What must you do to get started economically and efficiently as a “top” commission mailer?

Order a good rubber stamp… Send for some free commission circulars, pay only the postage for these. They are available from prime source mailorder firms… Send for some free names who want Big Mail… Buy a supply of envelopes and stamps… Address the envelopes to the names wanting big mail… When you receive your circulars. stamp your name and address in the blank space provided, put one of each type of circular in each envelope, filling to the maximum weight for each level of postage rate; mail them. When you receive orders, take out your commission and forward everything else to the Prime source… And you are in business!

35. How do you make $50,000 a year by working from your kitchen table 4 hours a week?

There is money in the mailorder business but not as some advertise it. Don’t believe it. You won’t make $50,000 a year by working 4 hours a week. NO! It doesn’t work that way! If you will follow instructions, be happy with from $100 to $400 a week spending a few hours every night, five nights a week, then you too can make money in mail order.

36. What is one of the biggest mistakes you can make as a commission mailer?

It is good policy to never get your circulars, and your mailing list, from the same dealer.

37. How do you get started with your own adsheet?

Adsheets are sometimes started by the publisher cutting others ads from various adsheets or magazines and pasting these on their own adsheet without cost to the advertiser. This adsheet is then mailed to these various dealers with an offer to re-run the ads at the published rate. This is not the best method. It is better to find publishers who will send you partial page, or full page ads that pay from 50% to 100% commission. You run these ads over your name in the first few editions of your adsheet. As paid ads come in you simply replace these free commission ads with the paid ads. Until you get paid ads for your publication, you have a chance to make money whether you have paid advertisers or not. Moreover, some companies will give you substantial discounts on their various mailorder programs if you will run their ad in the first edition. Thus you can make money off of their ads and also get professionally designed mailorder programs at very little cost.

38. How do you keep your Co-publishing costs to Zero?

The discounts for your own ads are generally 50% with most of the mailorder publications. In return for the discount you are expected to mail a few copies. “Piggy-back” the copies in orders you fill and in your big mails, or advertise offering them free for payment of postage. Using these methods your postage cost to mail your copies can be Zero!

39. What colors are the most appealing to women, in order of preference?

Red, Violet, Blue, Green, Orange, White, Yellow.

40. What colors are the most appealing to men in order of preference?

Blue, Red. Violet, Green, Orange, White, Yellow.

Copyright 2004 by DeAnna Spencer
Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo
ad. Simply send an email to me by using the form on the contact me page on my
website to tell me the url the article was used on or send me a copy of the ezine
it was used in.

Mailpost Franchise

E-mail marketing campaigns can be integral parts of any organization’s marketing strategy. That’s because e-mail marketing can be a powerful tool for differentiating a brand, driving targeted traffic to a Web site, and increasing sales. In addition, one of the greatest benefits of an e-mail marketing campaign is that online reporting tools make measuring results easy and data is available nearly instantaneously after launching a campaign.

The keys to success are the relevancy of the content provided to the target audience as well as the quality and segmentation of the sender’s e-mail list. Organizations that pay attention to these critical points will increase the probability of accomplishing their goals.

This article contains practical tips that you can use to develop and implement an e-mail marketing strategy.

Developing Your E-mail Marketing Strategy

Who is your audience? What is your message? How often will you launch a campaign? Develop a clear strategy that answers these questions while remaining consistent with your overall marketing strategy. Consider the following four components when developing your e-mail marketing strategy:

Set realistic goals. What specific, tangible benefits do you want your e-mail marketing campaign to help your organization achieve? Some examples might include:
Increase sales leads from A to B.

Increase product or service sales from A to B.

Enhance customer relationships by increasing the number of times that your organization connects with customers from A to B.

Differentiate your brand by providing customers with expert advice they can apply to their business.

Drive traffic to a specific content section within your Web site.

Analyze and segment your e-mail list. Get to know your customers and determine what topics grab their attention. Then segment your e-mail list into smaller lists based on the identified commonalities. Remember to update e-mail addresses that have changed.

Develop relevant content based on your segmentation. A segmented e-mail list gives you the freedom to develop customized content, increasing the odds that your audience will respond. Provide your audience with content that is interesting to them. Highlight product and service features that are highly relevant to your audience and unique from your competitors. These types of features are called drivers.

Providing relevant content also reduces the risk that your audience would consider your e-mail marketing campaigns to be distractions, or even worse, spam.

Measure your results. Most leading e-mail marketing distribution tools provide real-time data as part of their package. The AVS Group uses Constant Contact for our campaigns. For a broader view of your Web site’s performance, Webtrends is a leading Web analytics tool that generates detailed traffic statistics.

Differentiating Your Brand

Can e-mail marketing be useful in differentiating a brand? Absolutely, and here’s how.

Focus on drivers. Earlier we recommended highlighting the features of your products and services that are highly relevant to customers and unique from competitors. These features are called drivers. Drivers are any organization’s true points of differentiation. Drivers are so powerful, they actual drive customer choice toward one brand versus another. Your e-mail marketing campaign should communicate your drivers.

Share your expertise. Share your organization’s knowledge with your e-mail list. Offer recommendations based on your experience. Write papers based on your organization’s research. Comment on industry or marketplace trends. Sharing your expertise makes your brand different – you are not communicating the same message as competitors.

Brand consistency. Your team has invested time and effort toward developing your organization’s logo, tagline, graphic standards, and overall brand identity. To protect this investment, create an e-mail template that can be used for all of your e-mail marketing campaigns. Your audience will receive a professional looking message that is consistent with the positive attributes that your brand identity represents. For each issue, you simply update the content.

Timing consistency. Set specific intervals to distribute your e-mail marketing: weekly, monthly, quarterly, etc. and stick to them. It takes a commitment to consistently develop and distribute relevant e-mail marketing campaigns. Remaining consistent will provide your organization with differentiation from all of the organizations marketing themselves inconsistently.

Driving Targeted Traffic to a Web Site

E-mail marketing is a proven method for driving site traffic. In fact, experiencing traffic increases of 100 percent or more on days that an e-mail marketing campaign is launched is realistic.

Targeted e-mail marketing campaigns can also deliver impressive open and click-through rates. For example, 50 percent of the recipients of an e-newsletter may open the e-mail and 30 percent of those people may click into the Web site to learn more.

Why are these numbers so high? The sender provided relevant content to people who already knew of the organization. The recipients may not have been very familiar with the organization, or even current customers. However, they at least gave the organization their e-mail address.

Use teaser content to trigger interest. Do not provide all of the information within your e-mail marketing message. Support the content in your e-mail marketing campaign with more content on your Web site. Encourage people to click and learn more.

Intuitive design. Drive traffic by using a layout and design for your e-mails that is intuitive. Are the links easy to locate? Is the navigation and overall layout and design simple? Is the content easy to read?

Use references to build credibility. People generally do business with organizations they trust. Highlight your work, press releases, or case studies to serve as evidence of your achievements. Your audience may be more apt to click into your Web site if they perceive your message to be credible.

Increase Sales

We have witnessed e-mail marketing campaigns that have generated online sales within minutes after being sent. These campaigns created a sense of urgency and promoted relevant products. However, if online transactions are not a good fit for your organization, consider using e-mail marketing to generate sales leads.

Create a sense of urgency. With a segmented list, you will be able to create special offers based on what will appeal to each segment. For one segment, you might offer free shipping. For another segment, you might offer a discount. Get it right, and you could experience sales increases of 100 percent on the days that e-mail marketing was used.

Promote relevant products. Because your list is segmented, you have the opportunity to feature the most relevant products. Create multiple campaigns based on the product preferences of each segment within your overall list.

Generate leads. Encourage your audience to go online and fill out a contact form or upload a request for proposal to you. For example, we receive requests for proposal from customers and prospects visiting AVSGroup.com. To help facilitate this process, we added a Discuss Project form making it easier to connect with our team.

In closing, any organization can be successful with e-mail marketing campaigns by implementing the right strategy. Developing an e-mail marketing strategy will lay the groundwork to reach your goals. E-mail marketing can be a powerful marketing and brand-building tool for your organization.

Mailpost opportunities

E-mail! Who is not aware of email? Everyone is well aware of email. If you are a part of this e-world, then you may be well acquainted with e-mail and e-mail tools. The outbreak of internet has changed almost all the work processes. What is the impact of internet would be a vast scenario to describe. So we will talk about a single aspect of internet. This article will tell you about e-mail and e-mail tools.

E-mailing is the most common trend. Whether it is personal or official, the mails are mostly preferred to be sent through e-mails. If you want to send an important mail to your business delegates, then you would certainly e-mail him. It is also considered as a professional way. Even if you want to show how much you love and miss your spouse in office, you can leave an e-mail. It would make her feel that you really love her. When we are talking about e-mail, we should know about the e-mail tools. It would assist us in availing the benefits of e-mail.

Let us start with the various e-mail tools. The most common e-mail tools are: mail account, the inbox, outbox, draft, sent item folder and picture folder etc. Some technical e-mail tools are: Anti spam tools, command line mail tools, mail client, mail encoder- decoders, mail notification tools, mail redirecting tools, mail signature tools, Microsoft e-mail add-ins and misc. mail tools. The anti-spam tools let you protect you privacy and also avoid the unwanted programs. It helps in preventing the confidential matters from being accessed by others. Anti- spam tools are anti-hacking. Command line mail tool is used to test the capability that the mail can be sent or not. This tool helps in storing the mail that is sent. Mail client is the tool that selects the mail categories and according to that sends them in bulk.

Mail encoders and decoders is a tool that separates your mail into several parts like heading, subject, body, address etc. Mail notification tool notifies the arriving of a new e-mail in the account. Mail redirecting e-mail tools direct any new mail to your mobile phone as a sms. Mail signature e-mail tools save mails as attachment when sending attachment in e-mails. Microsoft e-mails ad-ins is an e-mail tool that has the capacity to retrieve the deleted mails. It thus leaves with an option if you delete some important mails by mistake or get deleted by technical defaults. There are also misc. mail tools that provide you with many facilities. Through misc. tools you can create your own mailing list and send them newsletters without any technical expertise.

These e-mail tools can be easily download if you search for them in the internet. Even e-mail tools can be downloaded from the internet either as a freeware or a shareware. If your desired e-mail tool is a freeware then you can get it for free. If it is a shareware, you have to pay for it but not much. If you download your e-mail tool as commercial software then you have to pay for it certainly.